Retail in Asia

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KFC in Taiwan turns away angry customers

Kentucky Fried Chicken outlets across Taiwan have turned angry customers away after supplies ran out for a combo meal marketed through TV spots.

"The TV commercial generated 10 times the expected sales," said Jessie Wang, Business Director, Ogilvy & Mather Advertising Taipei.

Bombarded with complaints, the Fair Trade Commission sent staff undercover to the chicken franchises’ counters on 24 February.


(Source: Media)