Retail in Asia

In Sectors

India poses ultimate test for fast-food giants

McDonald’s made its name serving up hamburgers fast, but it took the world’s biggest hamburger chain four years to enter India without its signature dish.

A number of fast food and cafe chains, such as Starbucks and Dunkin Donuts, that are flocking to India would do well to take away lessons learned by established rivals such as McDonald’s in navigating a market beset with obstacles.

Industry experts say patience and flexibility in a country where dietary traditions rule may well define successful global restaurant brands in India.


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