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Hong Kong companies put healthy snacks within reach

From paleo cakes to vegan doughnuts, coconut jerky to customisable snack box subscriptions, there’s a cornucopia of choices for the city’s health-conscious crowd, although too much snacking is potentially not good for you.

If reaching for that between-meals nibble often leaves you wracked with guilt, munching on the increasing array of better-for-you snacking alternatives in Hong Kong may make you feel somewhat virtuous. At least that’s the hope of local companies which have sprouted in this city recently, touting snacks that are unprocessed, natural and nutritious.

From paleo cakes to vegan doughnuts, superfood energy balls to high-protein ice cream, coconut jerky to customisable snack box subscriptions, there’s myriad options for the health-conscious crowd.

Market research firm Euromonitor reports that sales of junk food have grown slower than forecasted in Hong Kong – a current retail value growth of 4 per cent in 2015 – due to increasing health consciousness.