Retail in Asia

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Unilever eyes Indonesian growth

Unilever, the FMCG group, expects to double its sales in Indonesia in the near future, reflecting the favourable trends currently at work in the country.

Peter Ter Kulve, the firm’s Executive Vice President, Southeast Asia and Australasia, told the Jakarta Post that it had invested USD620 million in the Asian market during the last five years. "This has been a very wise investment," he added.

More specifically, Unilever is hoping to exploit two trends reshaping the domestic operating climate, the first of which, according to Ter Kulve, is increasing affluence in large metropolitan centres.

(Source: Warc.com)