Retail in Asia

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Indian frozen yoghurt chain Cocoberry plans expansion

New Delhi-based frozen yogurt chain Cocoberry will start selling pre-packaged products through supermarkets and hypermarkets throughout India by the end of the year.

At present, Cocoberry is sold through its branded outlets through three retail formats: shop-in-shops, takeaways and cafes.

"About 90 percent of our revenues will come from our outlets, but we will enter the FMCG [fast moving consumer goods] segment by the end of the year," says GS Bhalla, managing director of Cocoberry Retail Pvt Ltd.