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Hindustan Unilever eyes growth in India

Hindustan Unilever, the FMCG group, is seeking to tap the "innumerable opportunities" presented by low-income rural shoppers in India.

Nitin Paranjpe, Hindustan Unilever’s CEO, said the audience has a huge "unmet need", promises high volume sales, includes increasing numbers of viable customers as incomes rise, and is boosting the development of new R&D models.

"Serving the Bottom of the Pyramid can be as much a profitable opportunity as it is an opportunity to improve the lives of those on the margin," Paranjpe told the Economic Times.

(Source: Warc.com)