Retail in Asia

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Frito-Lay plots India push

PepsiCo is planning to emphasise innovation in India by launching a wide range of new products under its Frito-Lay snack brand.

The Economic Times reports that the brand owner has over 50 Frito-Lay products in development for the Indian market, in a continuation of its aggressive growth strategy on the subcontinent.

PepsiCo has rolled out 16 Frito-Lay launches in India over the past two months, though many of these have been new pack sizes rather than entirely new products.

(Source: Warc.com)