A concerned Hindustan Unilever recently cited a cut-back in spending by urban consumers as a reason for its sales volume growing only three per cent in the October-December period. But consumption data sourced from market research firm IMRB seem to suggest it was urban India, and not rural, that supported the sales of fast-moving consumer goods (FMCG) companies – both in volume and value terms – in calendar year 2014.
(Source: Business Standard)