Retail in Asia

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FMCG brands up pace in India

Many brand owners in the Indian FMCG sector are trying to create new categories, and thus drive growth through gaining a first-mover advantage.

Agro Tech Foods, a division of ConAgra Foods, has traditionally drawn the bulk of its Indian sales from the Sundrop brand of edible oils, but is now pushing less established lines like popcorn and peanut butter.

In keeping with this goal, the firm is attempting to boost its local distribution network from around 400,000 stores today to around 1m in the next 12 to 18 months.

(Source: Warc.com)