Retail in Asia

In Sectors

Chinese shoppers seek healthy soft drinks

Brand owners like Coca-Cola and PepsiCo have opportunities to expand in China by catering to consumer interest in healthier soft drinks, a new study has argued.

Mintel, the research firm, interviewed residents of first, second and third tier cities in China, up to 96 percent of which drank carbonated beverages, depending on their precise location.

More specifically, the average Chinese shopper consumed 10.34 litres of carbonated soft drinks in 2011, versus the totals of 167.5 litres per person registered in the US and 57 litres in the UK.

(Source: Warc.com)