The Australian wine industry’s AUD143 million (USD127m) trade with China could be threatened following the discovery of fake Australian wines in China. China is Australia’s fastest growing export wine market. From 2004, wine exports have surged by 84 percent annually and in the last financial year 46 million litres of Australian wine landed in China: 21.5 million litres in bottle and 23.5 million litres in bulk.
The Australian Wine and Brandy Corporation (AWBC) is aware of the problem. "Our biggest threat is cheapening ‘brand Australia’ with random branding in the hope of dumping more containers in China. If we start off cheap and treat Chinese consumers as fools then it’s going to bite us" said Steve Guy, AWBC’s general manager for compliance and trade.
(Source: The Sydney Morning Herald Online)