Domino’s Pizza Inc. has a message to emerging markets: Take me as I am.
The chain’s US competitors, namely Pizza Hut, have completely reinvented themselves for China, India and other emerging markets, in order to mesh with the strikingly different consumer trends there. But Domino’s is going in strong with traditional pizza delivery, just as it has in the US.
So far, Domino’s has flourished in India, where it has about 440 locations. India has seen 21 percent same-store sales growth compounded annually over the last five years.
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(Source: The Wall Street Journal Online )