Domino’s will offer customers the option of paying extra to have pizza delivered to their door within 15 minutes in an innovative attempt to steal customers from drive-through fast food outlets.
The company said on Tuesday it would use it driver-tracking technology to know when it could offer a guaranteed 15-minute delivery for an extra AUD5 or 20-minute delivery for AUD3.
"We know when we can safely deliver to a customer within 20 minutes, or safely deliver to a customer within 15 minutes, [so] we can now offer them a premium service," the pizza giant’s CEO Don Meij said.
(Source: The Sydney Morning Herald Online )