Travel retailer DFS Group has launched the 300 whisky-strong Whiskey Festival taking place in eight locations across Asia, the Middle East and North America.
Throughout the in-store festival, brand ambassadors lead masterclasses and offer advice and complimentary tastings.
To help customers select whiskies, the retailer has introduced the DFS Whiskey Flavor Profile tool, which will divide liquid from Scotland, the US, Japan and more into Floral and Delicate; Fruity and Elegant; Smokey and Intense; and Rich and Rounded.
More than 100 whiskies are available for sampling in-store, including Suntory Chita Single Grain; Johnnie Walker Blender’s Batch 2: Bourbon Cask & Rye Finish; Royal Salute Polo Collection 2017; Bowmore’s new travel retail exclusive age statement range of 10 Year Old, 15 Year Old and 18 Year Old expressions; and Woodford Reserve Personal Selection.
“As interest in whiskey continues to grow, we’re thrilled to provide travellers with a chance to celebrate all things whiskey with the launch of our first-ever global Whiskey Festival,” said Brooke Supernaw, DFS Group’s senior vice president, wines, spirits, tobacco, food and gifts.
“From collectors to those trying whiskey for the first time, the Whiskey Festival is designed for discovery, offering a way to explore this multifaceted spirit.”
The DFS Whiskey Festival is taking place in the during the DFS, Hong Kong International Airport from the 1st to 30th of June.
Earlier this year DFS Group hosted its sixth Masters of Wines and Spirits event, which saw more than 60 rare Cognacs, wines and whiskies from over 50 houses showcased at a gala event in Singapore.
(Source: The Spirit Business)