Retail in Asia


Creme Maison announces strategic partnership and expansion plans

Creme Maison Singapore Taiwan news food - Retail in Asia

Singapore-based bakery Creme Maison announces partnership between two young Gen-Y entrepreneurs, Ms Angeline Ng and Ms Serene Tan. Founded in 2014 by Ms Angeline Ng, Creme Maison has gained a cult following for its signature floral cupcake bouquet, which is crafted entirely out of buttercream. Constantly pushing the boundaries with bold, innovative flavours such as bestsellers Matcha Salted Egg, Raspberry Lychee Rose and Earl Grey Lavendar, the brand places a strong emphasis on using only fresh premium ingredients.

The synergistic partnership between the two came about when Serene embarked on a blind cake tasting spree to find the best tasting cakes in Singapore. What began as a casual meeting evolved into a partnership with plans to expand and introduce the brand to the Taiwanese market. Coupled with her experience from franchising popular dessert chain Dazzling Café, Serene saw immense potential in the Taiwanese market for a bakery with a unique concept such as Creme Maison’s, and believes that it will be well received in Taiwan.

Bringing to the table her experience with supply chain management and process implementation, Serene will be responsible for the business side of the partnership and will be establishing a strong local headquarters and developing processes to increase productivity.

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Locally, plans are currently underway for Creme Maison’s central kitchen, which will be ready in the third quarter of 2017. The central kitchen is expected to increase productivity to meet the growing demands locally.

The brains behind Creme Maison’s creations and bold flavours, Angeline is responsible for spearheading the brand’s R&D efforts. Angeline hopes to excite consumers with new interesting flavours, as well as introduce options for the health-conscious, and consumers with allergies. “Cakes are for joyous occasions, and we want to be able to share the experience with everyone, whether you are gluten intolerant, or have any dietary restrictions, in exchange for big smiles and contented hearts,” said Angeline.

With plans to expand regionally, Creme Maison not only has its sights set on Taiwan, but has plans to further expand its international presence in other parts of Asia within the next two years. Besides expanding the business through bespoke customised cake and wedding orders, the brand hopes to introduce new to market features such as unique and interactive user experience to consumers, as well as investing in a strong team for R&D and product innovation.