Coke or Pepsi? It used to be a question up there with boxers or briefs and McDonald’s or Burger King. But the Cola War intensity in this iconic rivalry has been noticeably missing in the last few years. Until now.
Pepsi is throwing its marketing weight behind Pepsi Max – its high-caffeine, zero-calorie beverage aimed directly at the same consumer that could also gravitate to rival Coke Zero.
To watch the report, visit CNBC.