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Budweiser set for global push

Anheuser-Busch InBev is aiming to build Budweiser sales through a global positioning based on the beer brand’s long heritage.

Ad Age reports that the Dutch brewer has identified eight markets to focus on in a new sales push, including the Ukraine where the brand launches this week.

Last year, Budweiser was the world’s fifth most-popular beer, taking a share of 1.9 percent. Snow, a brand available only in its home market of China, was top on 5 percent.

(Source: Warc.com)