Anheuser-Busch InBev is aiming to build Budweiser sales through a global positioning based on the beer brand’s long heritage.
Ad Age reports that the Dutch brewer has identified eight markets to focus on in a new sales push, including the Ukraine where the brand launches this week.
Last year, Budweiser was the world’s fifth most-popular beer, taking a share of 1.9 percent. Snow, a brand available only in its home market of China, was top on 5 percent.
(Source: Warc.com)