Retail in Asia

In Sectors

Beer giants target China

Carlsberg, Anheuser-Busch InBev and Molson Coors are among the brand owners in the beer category seeking to exploit the rapid growth being experienced in China.

Stephen Maher, the national CEO for Carlsberg, told the China Daily that consumers in the country drink 43.8m kilolitres of beer per year, around a quarter of the global total.

Carlsberg currently works with several indigenous players like Dali, Wusu and Xixia. "Local brands and partners have helped establish a firm base for Carlsberg and provided better consumer insight," Maher said.

(Source: Warc.com)