FJ Benjamin Holdings (FJB) has launched the Dr. Barbara Sturm Molecular Cosmetics line in Singapore in response to demand for innovative, performance-based skincare.
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The products can be purchased online for delivery in Singapore. FJB said it will consider a physical store location when the global pandemic situation improves.
Dr. Barbara Sturm’s science-based skincare range is formulated for those seeking a highly effective, yet uncomplicated regime that provides hydration, nutrition and a glow from regeneration. Favoured by celebrities including Kim Kardashian West and Emma Roberts, the luxury line espouses the use of ingredients that heal and nurture rather than attack living skin.
Created in 2014, it is based on Dr. Sturm’s anti-inflammatory philosophy and approach to innovation without the use of toxic, harmful or aggressive ingredients.
FJB Group Chief Executive Officer Nash Benjamin said: “Dr. Barbara Sturm’s products are renowned for their efficacy and are backed by science and research. We are very excited to bring this range of cutting-edge skincare to our customers. The move is in line with the Group’s recent diversification into the wellness and healthcare industry.”
Dr. Sturm is an aesthetics doctor based in Germany who began her medical career in orthopaedics and was part of the team that developed a procedure used on the late NBA basketball star Kobe Bryant’s knee. Termed the “Kobe Procedure”, the treatment utilises the patient’s own blood cells to produce proteins to reduce inflammation and kick-start the healing process. She then translated the science from her orthopaedic practice and research into aesthetics and subsequently developed what became known as the “vampire facial”, which uses platelet-rich plasma from a client’s own blood to spur collagen production on the face, as well as the customised anti-ageing MC1 “blood cream”.
Many products, such as the popular Hyaluronic Serum, include the star ingredient purslane, a herb found to be an anti-aging powerhouse packed with antioxidants and omega-3 fatty acids.
The addition of Dr. Barbara Sturm Molecular Cosmetics is part of FJB’s scaled-
up online store network following agreements struck with several global brands.