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Stella McCartney partners with Thélios

Stella McCartney

A little over a year since Stella McCartney forged a new alliance with Bernard Arnault and LVMH Moët Hennessy Louis Vuitton, the brand now has signed a long-term agreement with Thélios, LVMH’s own eyewear-maker, to develop, manufacture and distribute sustainable eyewear collections, starting from the spring 2021 collection.

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“Since Day One, we have been committed to creating materials that are the most desirable, with the least impact on the planet — including in the plastic-heavy luxury eyewear category. We introduce to Thélios our bio-tech solutions and sustainable innovation, and are thrilled to have their experts join us in growing Stella McCartney’s eco-friendly vision,” McCartney said.

Giovanni Zoppas, Chief Executive Officer at Thélios, added of McCartney: “Her unique vision will also benefit our other maisons that are truly committed to limiting their environmental footprint and using sustainable materials.”

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The first collection will incorporate sustainable features such as bio-lenses, composed of 39 percent castor oil with a carbon reduction of 40 percent on the raw material, and the frames will have bio-acetate, composed of fibers derived from wood and cotton seeds, plant-based plasticizers and 68 percent organic carbon content.

(Source: Yahoo)