Dutch mid-luxe fashion brand Scotch & Soda announced the launch of its debut menswear subscription service.
Dubbed ‘Scotch Select’, the Amsterdam-based Scotch & Soda said the new online rental service provides full access to the brand’s menswear collection. It is also the first apparel subscription rental service to be offered by a retail brand in the menswear market.
“I am proud to announce Scotch Select and be the first retail brand to-market to offer a men’s rental subscription model,” said Ari Hoffman, CEO of Scotch & Soda in North America.
“We strive to keep meeting our customer’s expectations and embrace the new frontiers of retail. This is also an opportunity to capture new customers by offering them to try the product before purchasing.”
Scotch Select offers the brand’s full range of denim, outerwear, knitwear, chinos, t-shirts, and wovens for a flat monthly fee, with the option to keep and purchase the subscriber’s most desired items at a discount.
The new service is priced at $99 per month for a 3-garment plan, and includes priority shipping, unlimited exchanges and returns, and complimentary laundering. The new rental initiative is in partnership with CaaStle and the B2B platform’s ‘CaaS’ (Clothing as a Service) technology.
The technology platform assists fashion and retail companies with launching their own subscription service.
“It is an exciting moment for us to partner with Scotch & Soda and tap into the men’s category,” said Christine Hunsicker, CEO and Founder of CaaStle.
“Our Clothing as a Service (CaaS) model allows Scotch & Soda to create a new direct-to-consumer channel that delivers a recurring and highly profitable revenue stream, which attracts both new customers and also increases engagement and share of wallet among existing ones.”
Hunsicker, who created the company to run her own Gwynnie Bee rental service, founded Caastle in 2018.
In addition to Scotch & Soda, CaStle currently powers the subscription programs offered by Loft, Ann Taylor, Express and New York & Company, among others.