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Panerai appoints Dilraba as its global brand ambassador


Italian luxury watch brand Panerai officially announced Chinese actress Dilraba as its first ever female Global Brand Ambassador.

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Passion is the fusion of unlimited potential and undivided focus. Dilraba, a multi-award-winning Chinese actress, has upheld such enthusiasm by portraying many iconic characters. Millions of viewers have witnessed her growth and achievements over the years. As a public figure and a role model, she does not limit her passion to performance. She pays close attention to various charity projects. Elegant while firm, confident and noble, Dilraba’s characteristics align with Panerai’s standards of a female role model.

In her words, “Staying true to the brand’s values while continuously overcoming limits and pursuing innovation, Panerai’s motto is deeply rooted in my heart. With bold creativity and exquisite craftsmanship, the brand continuously explores the unknown. I admire its courage and enthusiasm and it is my honour to become the Global Brand Ambassador. With Panerai, I look forward to becoming a believer and also an explorer in fine watchmaking.”

Jean-Marc Pontroué, CEO of Panerai, is confident in Dilraba as the brand’s first
ever female ambassador.

“As a bold and confident individual, her spirit is in line with Panerai’s brand philosophy. She represents China’s contemporary women who are bold and forward-thinking. We warmly welcome her and look forward to exploring the future with her,” commented Jean-Marc Pontroué.

Her first on-screen appearance in 2013 as a strong-minded and optimistic heroine in the TV series “Annaerhan” led her to perform several iconic roles. Her best-known TV series include “You Are My Glory”, “Diamond Lover”, “Sansheng Sanshi Pillow”, and “Chang Ge Xing”. Often praised for her outstanding performance, she has also taken on roles in numerous films, namely “Miracles of the Namiya General Store” and “Fall in Love Like a Star”. In her career she continuously challenges herself and her limits, demonstrating unlimited potential. With her, Panerai is looking forward to embarking on an exciting new journey.Jean-Marc Pontroué, CEO of Panerai, is confident in Dilraba as the brand’s first ever female ambassador.

Dilraba’s own lifestyle is a versatile one, bringing her from an action-packed film scene to the red carpet in a matter of hours. For this reason, she is perfectly paired with the Panerai Piccolo Due – 38mm (PAM01273), Panerai’s first collection expressly for women.

This timepiece comes with a 38mm case and a shiny, polished alligator strap. In addition, it has a dazzling deep blue palette evoking the furthest reaches of the sea. It is also reimagined with a slim profile that is fresh, stylish, and, just like the actresses’ own lifestyle, equally suited to formal dressing, active pursuits, and every occasion in-between.

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The Panerai Piccolo Due – 38mm (PAM01123) effortlessly presents the urbane, Italian sophistication that fits decidedly within the dress watch category. The watch features a steel bracelet, each link bears the iconic profile of Panerai’s Safety Lock crown protection device in gracefully curved relief, further highlighted by applying alternating polished and brushed finishes. This latest entry achieves a deft balance between solidity and lightness, elegance and strength –the same features that Dilraba herself conveys.