Marchon Eyewear, Inc., manufacturer and distributor of quality eyewear and sunwear, and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.
New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique color palettes and design features that will be familiar to the avid Converse fan.
“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry. We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy,” said Nicola Zotta, President and CEO of Marchon Eyewear.
“We are excited to announce our partnership with Marchon Eyewear. As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse.