Retail in Asia

In Sectors

Tiffany & Co. to open its first standalone store in New Zealand

Models outside of a Tiffany & Co. store.

Iconic jeweller Tiffany & Co. will open its first standalone store in New Zealand in the first week of November.

The New York brand has selected Auckland to open its debut store, inside the city’s recently renovated Britomart, a luxury shopping mall located on Customs Street.
Measuring 430 square metres, the new Tiffany’s store will occupy the entire ground floor of Australis House — a building erected in 1903.

“We are very excited to introduce Tiffany & Co. to New Zealand and launch with a magnificent store in Auckland,” said Glen Schlehuber, vice president and managing director of Tiffany & Co.

SEE ALSO: Tiffany & Co. to improve lustre in emerging Asia

“We have many loyal Tiffany customers in New Zealand and have been looking to establish a presence for some time, and the location at Britomart is perfect. We look forward to welcoming everyone to experience our iconic jewellery collections, heritage and craftsmanship that have distinguished Tiffany for over 175 years.”

With the site heritage listed, the store’s interior is to be carefully restored under the supervision of heritage architects to preserve and enhance historic features.

It will feature Tiffany & Co. monikers such as the colour Tiffany Blue; polished stainless steel details with a wheat leaf pattern that frames the entrance of the jeweller’s Fifth Avenue flagship store; marble and amazonite floors; and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company’s founder, Charles Lewis Tiffany.

SEE ALSO: Celine to open its first Australia store in December

The store will also have a private room for customers to use, which features couches and will be styled in reference to a New York apartment.

Asia-Pacific stands as Tiffany’s leading region for store expansion. Auckland will be Tiffany’s first company-operated retail presence in New Zealand, adding to its DFS trade partner location nearby.

In addition, Tiffany & Co. operates seven stores in Australia, one of which opened in 2014. Tiffany & Co. was founded in New York in 1837.