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Tiffany & Co. is venturing into the world of NFTs with “NFTiff”

Tiffany & Co. announced the launch of NFTiff on August 1. The NFTiff pass is designed exclusively for CryptoPunks holders and powered in partnership with blockchain technology innovators.

The limited-edition pass will be available for purchase in early August through the House’s online NFTiff gateway. Pass holders also have the exclusive opportunity to mint a custom Tiffany & Co. pendant inspired by the owner’s CryptoPunk and receive a digital render of the pendant as an NFT and a certificate of authenticity.

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“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewellery designs through a fully digital experience,” said Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co..

Tiffany’s designers also aim to transform CryptoPunks into custom-designed pendants. The most similar gemstone or enamel colour available are matched with the 87 attributes and 159 colours that appear across the collection of 10,000 CryptoPunk NFTs. Each pendant is composed of at least 30 gemstones and/or diamonds to create a custom design with the highest fidelity to the original NFT art.


Tiffany & Co. NFTiff custom-designed pendant in Tiffany Blue Box

Each 18k rose or yellow gold pendant will be on an adjustable chain between 18–22 inches composed of rectangular links that draw inspiration from the shape of square pixels. Only 250 pendants will be produced to maintain their exclusivity and each one will be engraved with its CryptoPunks edition number on the back. Three NFTiff passes will be available for purchase per individual.

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The concept was inspired by Alexandre Arnault’s custom jewellery which was inspired by his NFT, CryptoPunk #3167, and created by Tiffany’s artisans. The jewellery rose in profile after it was shared on social media.