In Sectors

The 9 influencers in DFS’ new loyalty campaign


T Galleria by DFS underlines that ‘loyalty is everything’ in its latest autumn campaign this year, where the focus is centred on nine (mostly high profile) individuals, as the retailer explores what loyalty means ‘to each of us’.

The company – which claims to be the world’s leading luxury travel retailer – says it is posing the question – ‘What are you loyal to?’ – and subsequently celebrating loyalty ‘in all of its forms’ with its Fall 2016 campaign aligning itself with nine international influencers, global travellers and friends of the DFS brand’ to share their most treasured loyalty experiences and values.

This nine international influencers includes the following:

  1. Tory Burch, CEO and Designer, New York
  2. Caroline de Maigret, Music Producer, Paris
  3. Susie Bubble, Style Editor, London
  4. Hao Yun Xiang, Model, Beijing
  5. Hana Tam, Social Media Star, Hong Kong
  6. Alexius Dorsey, DFS Employee, Honolulu
  7. JeCarlo Palomo, T Galleria by DFS, Employee, Guam
  8. Helen Shum, DFS Employee, San Francisco
  9. Ice Chan, T Galleria by DFS Employee, Hong Kong

Find out what each of them are loyal to on TR Business.

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