In Sectors

The 9 influencers in DFS’ new loyalty campaign

DFS-Fall-2016-Campaign-Key-Visual

T Galleria by DFS underlines that ‘loyalty is everything’ in its latest autumn campaign this year, where the focus is centred on nine (mostly high profile) individuals, as the retailer explores what loyalty means ‘to each of us’.

The company – which claims to be the world’s leading luxury travel retailer – says it is posing the question – ‘What are you loyal to?’ – and subsequently celebrating loyalty ‘in all of its forms’ with its Fall 2016 campaign aligning itself with nine international influencers, global travellers and friends of the DFS brand’ to share their most treasured loyalty experiences and values.

This nine international influencers includes the following:

  1. Tory Burch, CEO and Designer, New York
  2. Caroline de Maigret, Music Producer, Paris
  3. Susie Bubble, Style Editor, London
  4. Hao Yun Xiang, Model, Beijing
  5. Hana Tam, Social Media Star, Hong Kong
  6. Alexius Dorsey, DFS Employee, Honolulu
  7. JeCarlo Palomo, T Galleria by DFS, Employee, Guam
  8. Helen Shum, DFS Employee, San Francisco
  9. Ice Chan, T Galleria by DFS Employee, Hong Kong

Find out what each of them are loyal to on TR Business.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead