Retail in Asia

In Sectors brings luxury brands to China’s hinterland

Beyond Beijing, Shanghai, Shenzhen and Guangzhou, the mainland is a luxury-label wasteland. You cannot find high-end malls or boutiques that sell the branded goods sought by mainland shoppers, which is why so many come to Hong Kong.

Enter, the luxury goods web retailer, brings the brands to the hinterland. Consumers order online and wait for delivery.

The site is a hit. After two years of operating, generated CNY200 million (USD30.50m) in sales last year. The firm employs more than 400 people, mostly in its Beijing complex. Founder David Zhao Shicheng says the firm does a number of things right.

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