Rolex, the pinnacle of tradition, quality, and timelessness in luxury timepieces, looks to establish itself in China in high-style, taking up residence at the House of Roosevelt at number 27 on the Bund in Shanghai.
The space covers more than 800 square meters of the House of Roosevelt, with window displays on the ground floor facing the Bund, and embodies far more than a retail store. In the highly competitive luxury watch market in China, Rolex is creating a platform to demonstrate the brand‘s legacy, superiority, and philosophy – brand immersion of sorts.
The site, called The Rolex Experience, has been designed to share the company’s history, quality, and expertise in three different stages through an engaging and interactive experience.
(Source: red luxury)