American luxury brand Ralph Lauren has inked a new partnership with Haworth Lifestyle Design to expand its luxury home offering, including the opening of new stores globally.
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Commencing April 1 next year, the agreement brings together Ralph Lauren’s heritage and stylish aesthetic with manufacturing expertise of Haworth Lifestyle Design.
The first-of-its-kind collaboration will expand the production and distribution of Ralph Lauren’s Italian-made, luxury furniture offerings. The collaboration will also include the development and operations of a network of new freestanding Ralph Lauren home stores in strategic locations globally.
Ralph Lauren and Haworth Lifestyle Design will partner on design, marketing, and the selection of store locations and store designs. Store location details were not disclosed.
The company will also continue to directly manage the development of its bedding, bath, tabletop, and gifts product categories and will work with its existing partners for other home furnishings categories.
Haworth Lifestyle Design will also assume post-order customer service and white glove delivery for e-commerce and existing Ralph Lauren stores globally. The company will produce the majority of Ralph Lauren furniture in Italy, exclusively on a made-to-order basis.
“As we celebrate the 40th anniversary of Ralph Lauren home, we are committing to continuing our investment in the success of our home business, positioning us to keep inspiring consumers around the world to create a more beautiful life,” said Guillaume Tardy, chief lifestyle and licensing officer, Ralph Lauren Corporation.
“Home is a high potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing and customer service, as well as to expand distribution of our luxury furniture, further accelerating the growth of Ralph Lauren Home around the world in support of our ‘Next Great Chapter: Accelerate strategy’.”
Launched in 1983, Ralph Lauren’s home collection today includes luxury furniture and lighting, floor coverings, fabric and wallcovering, tabletop, and decorative accessories, as well as luxurious bed and bath linens.