Retail in Asia

In Sectors

McCann Guangzhou wins account of Chinese luxury watch brand Fiyta

McCann Erickson Guangzhou has snapped up the 2010 creative account for Chinese luxury watch brand Fiyta.

James Yang, VP of McCann Erickson Guangzhou, said one of the main reasons the agency won the account was its "unique view" on the use of celebrities, including commercials pairing Gong Li and Midea last year and Jet Li and local Chinese brand Seven Menswear in 2007. The agency also has a proven track record in marketing luxury brands including Cadillac, Tiffany & Co and L’Oreal.

(Source: Media)