Retail in Asia

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Luxury industry backs ruling on online sales

Luxury giants LVMH and PPR have spoken out in support of a European Commission ruling that allows brand owners to continue to control how online retailers distribute their brands.

LVMH, which owns brands including Louis Vuitton and PPR, which owns the Gucci Group, have long argued that online stores selling their products can damage brand image.

Brands can impose a range of criteria on potential distributors, including an insistance that any retailer distributing their product must also have a bricks-and-mortar store.

(Source: Retail Week)