To commemorate the Year of the Snake, many luxury brands have launched products with snake-themed designs. These brands are seizing the opportunity of the Chinese New Year to win over wealthy Chinese consumers globally.
Ironically, as China becomes increasingly westernised, Chinese elements are vanishing in China. International luxury brands continue to play the Chinese culture card, incorporating Chinese elements to endear to Chinese buyers and betting that cultural traditions are hard to rid.
(Source: red luxury)