Retail in Asia

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Luxury brands enjoy app boost

Luxury goods firms that have launched mobile apps are benefiting from higher engagement among US shoppers, according to a new study.

The Luxury Insitute, a consultancy, conducted a survey of high net worth US consumers, with results indicating a "growing connection" between luxury brands and the mobile marketplace.

In all, 93 percent of poll respondents that had previously used apps released by luxury brands said they had enjoyed a "good experience" with the services, while 71 percent said they now feel "better connected" to the companies as a result of the apps.

(Source: Warc.com)