While rivals such as Louis Vuitton and Gucci are retreating from further expansion to maintain exclusivity, French luxury handbag brand Longchamp plans to up its presence in China.
"The brand is starting to be increasingly appreciated by the Chinese, both at home and abroad," Jean Cassegrain, CEO of the privately-owned group, told Reuters.
Longchamp entered China in 2006 and currently has 20 stores. In 2013, it closed two stores but opened six in the country.
(Source: red luxury)