Sung-joo Kim may have achieved runway success in revitalizing the German luxury goods brand MCM, but the fashion entrepreneur is constantly thinking how to cater to the tastes of the next generation.
The CEO of MCM Holdings and founder of Sung-joo Group, which has more than 300 stores worldwide, is now targeting what she calls the "TGIF generation."
"It’s not ‘Thank God it’s Friday’, its Twitter, Google, Instagram and Facebook generation," she said told CNBC in Seoul. It’s a strategy that’s worked well for the 59-year-old, best known for transforming the everyday backpack into a luxury item.
(Source: CNBC)