Timex Group India will now retail its luxury watch brands separately through The Time Factory chain of luxury stores.
The Timex brand will, however, continue to be sold through the existing retail chain.
V.D. Wadhwa, Managing Director, Timex Group India, said that consumer behaviour studies showed that increased purchasing power resulted in indulgence in premium personal accessories such as watches. "We started a multi-brand luxury format store to satiate the luxury craving of watch aficionados and privileged consumers," he said.
(Source: The Hindu Business Line )