Retail in Asia

In Sectors

HK’s THE SWANK expands to China’s 2nd and 3rd tier cities

Hong Kong’s luxury retailer THE SWANK – which is owned by ENM Group and operates multiple fashion brands in Hong Kong and Beijing, including Brioni, Sonia Rykiel, and Roberto Cavalli – is planning expansion to China’s second- and third-tier cities.

"In 2012, THE SWANK will open its first stores in Xi’an and Hangzhou," said Tony Lam, the retailer’s general manager, "And in the next five years, we will open at least five stores in the mainland". The motivation for such bold plans? Sales at the company’s Beijing store have grown by 25 percent annually since it opened in 2009.

(Source: red luxury )