Retail in Asia

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French luxury firm Longchamp eyes China expansion

French luxury handbag maker Longchamp is eyeing a huge expansion in China despite the country’s economic slowdown, its CEO said as the firm opened a new store in Hong Kong on Wednesday.

The 64-year-old family-owned brand, famous for its coloured fold-up nylon and leather totes, said it was optimistic about the Asian market, especially China, as European economies – its main markets – remain "unfavourable".