China’s luxury market has been besieged this year by government crackdown on corruption and a trend toward less conspicuous consumption. Some luxury brands have seen a downturn in their businesses, particularly luxury watchmakers, while other luxury brands have seen continued growth despite market changes.
Christian Dior is one of those brands whose "prospects in Mainland China remain bright".
Chief executive officer Sidney Toledano told WWD, "Our position in China is strong both in terms of image and market share gain, so I remain very confident regarding China, as far as Christian Dior Couture is concerned. We have not been affected by the [crackdown on] gifting."
(Source: red luxury)