Retail in Asia

In Sectors

China taps luxury heritage

Chinese companies are set to focus on the nation’s traditions and heritage in their branding as they aim to grow sales in the luxury sector.

China Daily reports that alcoholic drinks, beverages and porcelain have been identified as luxury categories for the future, as advertisers aim to meet rising demand from the nation’s rapidly-expanding middle class.

The report cited research from Beijing’s University of International Business and Economics (UIBE), which earmarked brands including Zhuyequing, a tea, Moutai, a Chinese liquor, and fashion line NE-Tiger, as potential major future players in the luxury sector.