Retail in Asia

In Sectors

Burberry opens its 1st freestanding store in Osaka

Burberry on Monday opened its first freestanding store in Shinsaibashi, Osaka.

Set over two floors, the new store houses the largest Burberry product assortment in Osaka, including the brand’s collection of iconic Made in England trench coats. In-store digital screens showcase Burberry content and broadcast live events directly from the brand’s global headquarters in London, enabled by the Burberry retail theatre concept.

A collection of men’s and women’s accessories has been designed exclusively for the Burberry Osaka store to celebrate the opening. The collection includes limited edition versions of key Burberry bag styles – The Mini Bee bag and The Petal bag for women, all available in store.

Burberry has a long-term commitment to Japan where it currently has four mainline stores and thirteen concessions in locations including Omotesando, Kobe, Ginza Marronnier Dori and Roppongi.