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Bulgari family enters wine business

Recognised across the world, the Bulgari name is one of the most iconic luxury brands ever created, known for its watches, handbags, jewellery and fragrances.

But starting this week, sharp-eyed wine consumers might notice the name in an unexpected place, a wine label, as the Bulgari family slowly enters the wine business.

Paolo Bulgari, the former chairman of the Bulgari Group, and his son Giovanni have started PoderNuovo, a winery named after the family’s estate in southern Tuscany and where the family will make its wine.

(Source: CNBC)