Retail in Asia

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Breguet celebrates the ground opening of new boutique in Beijing

Swiss luxury watch maker Breguet recently invited VIP guests and journalists to the Grand Opening of its boutique at Beijing Yintai Centre, inaugurated in June. Inspired by Marie-Antoinette, Queen of France and her residences’ splendid gardens, the House of Breguet focused on its feminine and high jewellery pieces, presented throughout a series of tea ceremonies.

Founded by Abraham-Louis Breguet in Paris in 1775, Breguet is one of the oldest surviving watch-making establishments and is the pioneer of numerous watch-making technologies. It was acquired by the Swatch Group in 1999. The brand opened a Breguet Salon at the heart of the multibrand Cortina boutique in Bangkok last month.