Retail in Asia

In Sectors

5 things to know about China’s demand for luxury watches

Confirming China’s love for luxury timepieces, the recently released 2012 WorldWatch Report showed that China has surpassed the US in demand for luxury watches.

Here are five insights into the Chinese luxury watch market:

  1. China is the number one market for luxury watches based on Internet search
  2. Nearly 60 percent of demand for luxury watches come from first- and second-tier coastal cities
  3. Omega and Longines are the top two brands
  4. Brand preference vary by region
  5. Chinese are staying away from counterfeits

(Source: red luxury)