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Gucci goes seasonless


Following Saint Laurent, also Gucci goes seasonless. Alessandro Michele posted to Gucci’s Instagram a statement to announce the decision.

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“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” said designer Alessandro Michele.

“We will meet just twice a year to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms,” he continued in his post.

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On Monday, the designer will have a press conference as announced by BOF.