Born from five years of women’s watch design, CLUSE is now embarking on new endeavours. Opening its innovative portfolio of fashionable watches to a new, untouched, audience: men.
In a journey of evolution, re-imagining, and defining who CLUSE persona is, the brand introduces the very first collection designed for men in a versatile range of styles.
Featuring polished, brushed & sandblasted cases, with & without Chronographs, available in leather or stainless steel.
The collection, Aravis, nods to the simplicity and minimal elegance of the CLUSE women’s range. With 20 watches in the collection, Aravis is a bold step into the world of men’s watches. The new CLUSE men’s collection includes 20 new watch models; ten of which work on a 3-hand movement, whilst the remaining feature chronograph movements.
The straps also range in colour and style. From the stylish leather nato straps in brown & black, to stainless steel mesh straps in silver and gold. Just like in the CLUSE women’s collection, the straps on these watches are interchangeable and so can be added to any CLUSE watches of the same dial size.
CLUSE, created in Amsterdam in 2013 by a team of young and ambitious individuals, is a fast-growing watch brand for the modern and fashionable woman.
Named after “Cluses”, one of the oldest watchmaking towns in France, CLUSE is able to combine a modern, minimalistic, and elegant design yet remaining faithful to its heritage by crafting authentic, quality analogue timepieces.
CLUSE was discovered at an early stage by the fashion-loving crowd on social media, and among others, it has acquired worldwide fame on Instagram and Facebook, being recognized as a successful Facebook story for its effective digital marketing strategies.
Thanks to the profound in-house knowledge of Social Media marketing, a data-driven approach and a clear customer profile based on campaign data, CLUSE has managed to grow to a staggering 1.7 million Facebook fans and 900K Instagram followers within 5 years.
CLUSE has soon become the most popular lifestyle watch brand in Europe and invested into a high-end network of distributors.
After expanding in Europe, CLUSE has quickly conquered Millennials in different countries, and it led to simultaneously launch in wholesale in Singapore, Japan, Korea, Malaysia, and Hong Kong, Taiwan, and retail in Hong Kong and Taiwan.
CLUSE is definitely a brand to keep an eye on, strong brand identity, effective digital marketing strategy, and an army of influencers boosting its brand image.
The men’s collection launches globally today and will be available in all POS.