Retail in Asia

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Victoria Beckham introduces her fashion lines to HK and China

Victoria Beckham was in Hong Kong last week to introduce her Victoria Beckham and Victoria, Victoria Beckham lines, which are sold exclusively at Joyce and Lane Crawford, respectively. She gave the press a personal presentation of her Victoria, Victoria Beckham line at the Peak Suite of the Four Seasons Hotel with a picture perfect view of Victoria Harbour.

Prior to landing in Hong Kong, she was in Beijing for a week to do the same meet and greet for her clothing lines, as well as to launch the Range Rover she’s designed called Evoque.

As for her thoughts on the China market, Beckham feels that she can really have fun and experiment and create exclusive pieces for the region. She finds the women of Hong Kong and China very progressive in their understanding and love of fashion. "I find the women [here] very chic. At the forefront of fashion. I think Hong Kong can definitely influence what I am doing. I’m just scratching the surface. I’d love to have a store here one day," she says adding, "the women here have the most incredible physiques that work really well with my designs."

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(Source: Forbes.com)