Vera Wang is weighing its move into Asia. The company is considering a number of options including bridal gown rental which is popular in China.
Company president Mario Grauso confirmed the label is interested in opening freestanding stores in Asia. "We’re working on it. We’re not close enough to anything to discuss it. There are no term sheets out," he said. The difficulty comes in finding an entrance point to the market.
Grauso says when Wang enters a new market, it always starts with the higher-end merchandise.
(Source: red luxury)