In Sectors

Supre boss battles the juicers

Elle Roseby, general manager of budget fashion retailer Supre, says her biggest competition comes not from international or online retailers but from freshly squeezed juice, cafe lattes, mobile phones and restaurant meals.

"People are spending money on food and experiences and cinemas and technology, so there’s less disposable income," says Roseby.

"If people have less, how do you give them more for less so they can still buy a juice or a coffee – it’s that conversation we’re having, rather than (worrying about) H&M and Zara." The 47-year old mother-of-two took a gamble when she gave up a successful career running Naomi Milgrom’s Sportsgirl to turn around ailing fashion chain Supre after it was snapped up by Nigel Austin’s Cotton On Group 13 months ago.

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