Retail in Asia

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ShopDesCreateurs.com launches 1st off-line trunk show in HK

Hongkongers may love their designer brands, but it seems that quirky, independent labels are also grabbing our attention.

Cedric Delzenne, founder of Hong Kong-based online boutique ShopDesCreateurs.com, was surprised when about 400 fashion fans braved the rain last Thursday for the e-store’s first off-line trunk show.

Founded by the Frenchman 18 months ago, the online store now features 35 up-and-coming designers from around the world.

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(Source: scmp.com)